Website Information and Statistics  

The www.whatcanieat.com.au website is an established, published website that officially launched on January 1, 2009.

  • Over the last 12 months we have built a database of over 5000, weekly broadcasts are sent to our database including company and product features, promotions, articles and recipes.
  • We are continually establishing  Web Partnerships with online companies who have significantly large amounts of traffic that are our customers also.
  • View a full list of our Online & Offline strategies to drive awareness of the site, build the database and drive traffic to suppliers.
Up to Date Stats from Google Analytics, ending July 2010
  • Peaking at 6500 local visitors a month growing by 32%
  • Low Bounce rate : 26% (customers crashing out of the site, mainly from countries outside Australia) , according to a Google spokesperson anything under 50% is good, under 30% is Great!
  • Average viewing time is 4.5 minutes .
  • The Featured Products Page receives the highest hits with 10000 impressions a month followed by the 
    "Products of the Month" page with 5000 impressions each month with an average of 2.5 minutes on this page.
  • Customers are viewing over 30,000 pages in a month
  • The site is receiving traffic from from 94 different countries.
  • Organic traffic up by 32%, drawing traffic from 460 keywords. We are competing across a wide range of keywords such as gluten free, wheat free, sugar free, dairy free, egg free, fructose free, nut free etc.
  • Blog topics focusing on a wide variety of current health topics are drawing a lot of interest from around the world.
    Feedback: Great piece as always. Were you aware Bing was featuring your blog on it`s Site Watch? Bet you`ve got a few bloggers going a bit jealous with envy right now ;)
Data generated from Google Analytics and Click Winning Content SEO web and What Can I Eat partner.

HOW
Do we drive traffic to us:

Customers are hungry for more products and information read more feedback here:
eg: Hi there
Just wondering if `corn free` and `glutamate free` can be added to your list of dietary requirements...  My son has severe, multiple food allergies as well as intolerance to salicylates, amines & glutamate.  Corn (maize) is 1 of his many allergies & is present in soooo many allergy-friendly foods as alternative flour source.  To be able to screen out foods containing corn when shopping online would be fantastic!!  Great site btw...Kind regards Annie

Great site, I have definately listed this into my Favourites.  
It would be great if you had  more product listings onboard. Thanks for the updates,Kelly, Ashgrove, Brisbane.

WHAT
Stats of are of Interest:

  • Suppliers are showcasing over 300 products.  Testimonials here
  • Austrade are looking for local companies to assist with export.
  • Retailers and Distributors are also searching the site for products to add to their range.
  • 10,000 consumers are searching for Food Allergy related keywords in Australia each month, we are attracting 5000 a month.
  • Increasing traffic through our video campaign onto the world video network.  For a live example Click Here.

WHERE
Are they coming from each month from Google Analyitics:

  • Search Engines (62.02%)(keyword search)

    Referring Sites (22.43%)

    Direct Traffic (15.56%)

  • over 800 backlinks to What Can I Eat
Survey Results at Jan 2010: (Link sourced on Home Page)
  • 84.6 % were seeking more product information

  • 41 % found our site by surfing on the web

  • 84.5 % indicated they were likely to revisit the site again.

  • 68% said they have found a products on the site that meets their needs or someone in their family.

  • 75% said that they wanted more information regarding allergies and associated information.